Essay regarding Study Guidebook Exam you 1

Study Guidebook Exam one particular 1

п»їMKT 300 Exam you

Study Information

Modules 1-3

Module one particular:

Marketing, Marketing Mix explanations

Concept of Exchange

Demographics versus Psychographics

Promoting Concept

Marketing Management Sagesse

Market Alignment

Module two:

Marketing Environment

Social Changes



Porter's Five Forces


Bases of Segmentation

Concentrating on Strategies


Perceptual Roadmaps


Weber's Law

Ideal Market Prepare Elements

SWOT analysis

BCG Matrix

Industry Strategy Target

Competitive Edge


Positional Strategies

Strategic Opportunity Matrix

Consolidation Approaches

Balanced Scorecard

Sections of a Marketing Plan

Consumer Culture

Environmental consumers

Acculturation/enculturation/reverse acculturation

Regulatory bodies

Corporate social responsibility


Honest Development amounts

Business-to-business Marketing

Types of business require

Business vs . Consumer markets

Buying scenarios

Global industry standardization

Coming into the global market

Component 3:

5-Step Decision-Making Method

Consumer decision strategies – make sure you can tell me which usually choice is made with each of the three different decision models, offered a data similar to the Four Vacation Choice data Cognitive Dissonance

Factors Influencing Purchase

Social/reference groups

Personal influences – lifestyle/personality



Theory of Reasoned Action

Beliefs and attitudes

Central-route/peripheral-route processing

Internal/external components

Ingredients of TORA (BI = Aact + SN)

Do not need work through any calculations right here, just know the theory Consumer Insight/marketing research

Marketing exploration process

Extra vs Primary data


Measurement weighing scales

Closed-ended questions

Sampling ideas


Promoting information systems

BDI and CDI – here are sample problems that will be similar to individuals on the examination (remember,...