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Mahindra Case Study

IRRITABLE BOWEL SYNDROME Hyderabad

Mahindra & Mahindra's Global Diversification Strategies| A Business Strategy Case Study

Group-9:

Een MavaniHarshit ShethJuhi KashyapJayeeta DuttaHemanta PoudyalHeena GoelKanishk Sharma| 12-Aug-13

This doc is a summary of the full example.

Table of Contents

1 . ABSTRACT4

installment payments on your INDUSTRY ANALYSIS5

GDP plus the automotive industry5

PESTEL platform of American indian automobile sector: 5

a)POLITICAL FACTORS6

b)ECONOMIC FACTORS6

c)SOCIOCULTURAL FACTORS6

d)TECHNOLOGICAL FACTORS6

e)ENVIRONMENTAL FACTORS7

f)LEGAL FACTORS7

three or more. COMPANY EXAMINATION (FIRM SPECIFIC)8

VISION8

PROPER POSITIONING8

BUSINESS STRATEGY9

PORTER'S DIAMOND STYLE: MAHINDRA AND MAHINDRA LIMITED. 9

THOROUGH EXPLANATION10

four. MAJOR M& As AND JVs IN MAHINDRA & MAHINDRA11

STANDARD FRAMEWORK OF THE PROJECT OR CASE STUDY11

MERGERS, ACQUISITIONS AND JOINT VENTURES OF M& M12

1 . Purchase of Renault Ltd by M& M (2005-2010)12

2 . Acquisition of Stokes Group Ltd (2006)13

3. Mahindra Kinetic Joint Venture (M& M's foray in to the two-wheeler segment)14

4. Mahindra Reva Merger15

5. Mahindra – Jiangling Motor Company, Joint Venture (Mahindra's Entry in to China)16

six. Mahindra's acquisition of GRD, Italy16

7. Mahindra Navistar Merger17

Roles of strategic cell of Mahindra & Mahindra18

5. CONCLUSION19

1 . ABSTRACT

An Indian multinational auto manufacturing company, Mahindra & Mahindra Limited (M& M), is one of the major vehicle manufacturers in India in terms of development. Incorporated in 1945 as a metallic trading business, it is today a US $16. two billion international group using more than 155, 000 employees in over 90 countries worldwide (Mahindra & Mahindra Limited. ). Through the years, is features diversified into many new businesses in using a unique business model of creating stimulated companies that enjoy the most of entrepreneurial freedom and group-wide synergies. With over 60 years of producing experience, the Mahindra Group has built a powerful base in technology, executive, marketing and circulation, which are essential areas in its evolution being a customer-centric firm. The Group has several state-of-the-art services in India and abroad. It has ambitious global goals and provides a presence in five continents. M& Meters has 1 tractor manufacturing plant in Cina and three assembly plant life in UNITED STATES. It has made strategic purchases across the globe which includes Stokes Forgings (UK), Jeco Holding AG (Germany) and Schoneweiss & Co GmbH (Germany). It is global subsidiaries include Mahindra Europe Srl. based in Italia, Mahindra USA Inc. and Mahindra S. africa. M& M has created partnerships like Renault SA, France, and International Vehicle and Engine Corporation, UNITED STATES. In year 1994, the Mahindra Group known itself into six Ideal Business Units (SBUs) and a corporate centre to create a federal composition, where SBU heads would be empowered to produce their own tactics. But due to lack of tactical discipline and strategic thinking, M& Meters started the workplace of Approach Management (OSM) which dished up the technique needs of its subsidiaries to expand the mental bandwidth of the group. With elevating number of mergers & purchases, the group companies were offered high quality resources to develop strategies and bring a sense of cohesiveness to the group. Mahindra Group's Automobile Sector includes seven significant companies: 1 . Mahindra & Mahindra – Automotive Division

2 . Mahindra Graphic Study Design

a few. Mahindra Navistar Automotive

four. Mahindra Navistar Engines

five. Mahindra Reva Electric Vehicles

6. Mahindra Vehicle Suppliers

7. Ssangyong Motor Firm

2 . MARKET ANALYSIS

The Indian auto industry can be described as burgeoning part of opportunities and has been the many sought after method for expansion. Over a period of more...