Essay on Marketing


Promoting consists of 4 factors, that are Product, Price, Place and Promotion. First of all lets talk about about the first aspect, which is the item. From what we understand an item is defined as a good, service, or perhaps an idea, which consists of equally tangible and intangible features, which meets the customers needs. This is certainly received inside the method of profit which someone pays in return of a product. For example someone will pay times amount of money in order to purchase a MacBook Pro which is the item as stated we can see that money is given in exchange of the product. A typical human brain thinks the product bought is exactly what a product can be. However you will discover three different facets to a item that is the Main Product, some of the Product and the Augmented Product. " The Core product is intangible that is not touchable which in turn alone can be described as benefit making it valuable for you the consumer. As an example the benefit of an apple iphone is their convenience i. e. there is an application to get anything by listening to music, social networking, saving making telephone calls etc . One other core benefits is that having an all in one handset we are able to do what we want when we want it quickly. Another factor may be the Actual merchandise which is tangible, the physical product in which you the consumer can make some use for it. One example is which the I phone example you possibly can use and discover the capabilities of the I phone in the Apple retail outlet in that case purchase and collect through the counter. The ultimate factor is the Augmented system is the low physical part of the product, which will add worth to without the need to pay a premium so upon purchasing the I phone the augmented product is the warranty and the customer support made available from Apple. ” (Anon. 2012)

The next factor with the marketing combine is the Price. In advertising the charges of a method the most important section of the marketing mixture as it is the only mix to create a proceeds to an company. Making an item to pricey or too less is going to...