MANAGEMENT THEORY AND PRACTISE
CASE STUDY ANALYSIS
" EXACTLY WHERE NOKIA TRAVELLED WRONG” by JAMES SUROWIECKI
NOKIA - The Decline of your Global Brand
The decline of a global brand-NOKIA occurred on a Thursday, the day through which Nokia offered its handset company to Microsoft. Nokia was once the world's biggest cell phone most beneficial handset, whom introduced the first mass-market mobile handset. one of them provided more focus on the equipment than the computer software when compared to Apple which gave importance to both hardware and software equally. Furthermore Nokia would not realize the scope of mobile apps and believed they had plenty of time to come up and this whatever the organization comes up with is a breakthrough in the market. Today, it includes just 3% of the global Smartphone marketplace, and its marketplace cap can be described as fifth of what it was at 2007 also after elevating more than 30% on Tues. Microsoft believes that it can do that magic somehow with the handsets. Microsoft's total handset business now is about 14% (Nokia total discuss of all mobile phones, most of these will be obviously dumb phones). That will decline to about 10% by this time the coming year and then decrease down to five per cent by end of 2015 and 3% by end of 2016 and beneath 2% by 2017. The end result was Nokia smart phone (Nokia Lumia) business collapsing to a single tenth it was. The thing that Samsung korea feared the most, was Nokia joining Android. Now The samsung company executives may sleep in peace. They know that the providers will never put up with Microsoft strong in androids, and Nokia will no longer be able to join Android, being held by Ms. Even if Nokia plays the primary role in R& D in hardware, they shortage effective and efficient computer software like the android os implemented in Samsung iphones. Questions:
1 ) What travelled wrong with NOKIA?
2 . Why NOKIA sold business to Microsoft?
3. Is it a failure of Nokia? Is a smart package?
4. Can easily Microsoft be successful where Nokia has failed? Will this purchase help...