Qantas Case Study Essay

Qantas Example

Q3: What makes the Australian Airline Market different? So why do Qantas and Virgin Blue make high earnings when many airlines worldwide operate at a loss?


The airline market is extremely unstable, with occasions such as the Sept. 2010 11 attacks and lately the global financial crisis having adverse effects on the earnings of flight companies worldwide. Simply in 2007 has the international airline industry been able to publish a profit since 2001 (Clark 2007), and since more deficits have been produced, with IATA forecasting total losses to get 2009 of $US11 billion dollars (AFP 2009). With significant increases in fuel costs over the past a few years plus the constant ought to purchase fresh and maintain existing aircraft, it can be rare to look for airlines placing large earnings for continual periods of time. Two such airlines however happen to be Qantas and Virgin Blue and it is zero coincidence the particular airlines operate in the Aussie airline industry. This report will look into the differences involving the Australian and international air travel industries, specially the US, and examine the factors into why they have been able to buck the trend of continued economical losses.

What makes the Australian Airline Industry diverse?

Over the past several decades a large number of international air travel industries possess undertaken deregulation, resulting in a massive surge sought after for air-travel and a great influx of new entrants. In the usa, deregulation induced a range of low-cost air carriers including JetBlue, Skybus Air carriers, and one of the most successful low-cost airlines, South west Airlines. Their particular success started a widespread shift in the approach to aircarrier services, with many Southwest ‘copycats' emerging and adopting all their low-cost style. This nevertheless has led to unsustainable pricing wars and consequently the " ALL OF US aviation sector as a whole has failed to deliver a net profit for five consecutive years” (Fojt 2006, pg 7).

Nationwide post-deregulation in the mean time, there have been substantially fewer new entrants, while using first, Compass Airlines, collapsing in its first few years of operation and the next low-cost flight Impulse eventually being bought out simply by Qantas (Galvin & Tywonials 2006, pg 5). Their particular existence however led to a pointy drop in fares, and coupled with all their already maturing fleet, Ansett folded in 2001. Ansett's demise resulted in the flight industry was occupied by the two leftover airlines, Qantas and the new entrant Virgin Blue, with the two mentioned here being the only major airlines operating domestically in Australia till fairly lately with the advent of Tiger Air passage and Qantas's own metamorphose Jetstar. This can be in abgefahren contrast for the US air travel industry post-deregulation, with the US having a great number of airlines, with its legacy providers including Combined Airlines and American Airlines and its selection of low-cost service providers.

The duopoly inside the Australian airline industry with Qantas and Virgin Green has meant that both flight companies hold a significantly greater reveal of the market than their very own US alternative, with " Qantas [controlling] about 65% of its domestic industry. In contrast, the U. S. market is very fragmented. The largest player, American Airlines, provides a 17% market share” (Johnsson 2007). While using increasing costs of energy and dropping airfare prices, airlines with smaller marketplace shares will find it progressively difficult to generate reasonable profits to return money.

The Australian airline industry is usually unique in that the country of Quotes is so huge, with the large distances between Australian capitals making flights often the only viable means to fix interstate travel and leisure. Additionally , on a broader level Australia can be distanced faraway from most other nations, especially it is major trading partners in the usa, UK and in many cases Asia. The sheer distances involved means air-travel is a only sensible method and, with growing globalisation, international flights have become higher widely used. Other markets however do not...