International hospitality practice
Raffles Lodge in Singapore
Full Situational Audit in the Raffles Motel and Produce a Strategic Place for the next 3 Years.
Cover Webpage: Student Number, Module Code, Title, Module Tutor Desk of Items, List of Dining tables, Figures and Appendices
Launch Explaining the goal of the Statement
Brief Firm Overview (10% of the task mark)
External Audit: examination of relevant macro-environmental (PESTE) and industry aspect (Porter's Five Forces), an assignment of competition and evaluation of Key Success Factors. The application form David's Component Evaluation (EFE) matrix might assist your conditional process (30%) 1200 terms
Internal Audit: Analysis from the company's strategic positioning in the marketplace and key target portions, an evaluation from the corporate collection and expansion strategies pertaining to the business's centric approach and a thorough strengths-weaknesses evaluation of current resources and competences, worth chain actions and benefit networks. The applying David's Internal Factor Evaluation (IFE) matrix might assist the analytical procedure (30%) twelve hundred words
Tactical plan for the next three years: This could include an assessment of ideal options (TOWS matrix), the introduction of a new sales target, INTELLIGENT objectives, the development of a mix of appropriate strategies and a monitoring, control and contingency prepare. (30%) 1200 words
Set of references
Raffles Hotel is actually a colonial-style motel in Singapore. It was established by two Armenian brothers coming from PersiaвЂ”Martin and Tigran SarkiesвЂ”in 1887. In later years they were signed up with by younger brothers Aviet and Arshak and kinsman Martyrose Arathoon. With their impressive cuisine and extensive modernisations, the company built the hotel in to Singapore's most widely known icon. It absolutely was named afterStamford Raffles, the founder of recent Singapore, in whose statue was unveiled in 1887. The hotel is currently managed...