Essay about Relationship Advertising

Relationship Advertising

The Medicament

Emerald Document: Relationship advertising - but why? Gould, B

Content information:

To cite this document: Gould, B, (1998), " Marriage marketing -- but why? ", The Antidote, Vol. 3 Iss: 5 pp. 22 -- 24 Permanent link to this document: http://dx.doi.org/10.1108/EUM0000000006568 Downloaded about: 14-10-2012 To repeat this document: [email protected] com This file has been downloaded 3946 occasions since 2006. *

Users who downloaded this Article also downloaded: 5.

Jagadish D. Sheth, (2002), " The ongoing future of relationship marketing", Journal of Services Promoting, Vol. of sixteen Iss: several pp. 590 - 592 http://dx.doi.org/10.1108/08876040210447324 Tony a2z Ward, Tracey S. Dagger, (2007), " The difficulty of romance marketing for service customers", Journal of Services Advertising, Vol. twenty one Iss: four pp. 281 - 290 http://dx.doi.org/10.1108/08876040710758586 Tracy G. Harwood, Tony Garry, (2006), " Relationship marketing: why bother? ", Guide of Organization Strategy, Vol. 7 Iss: 1 pp. 107 -- 111 http://dx.doi.org/10.1108/10775730610618701

Access to this document was granted by using a Emerald membership provided by MIDLANDS STATE UNIVERSITY For Authors: If you would like to publish for this, or any type of other Emerald green publication, then simply please make use of our Emerald green for Experts service. Information about how to choose which publication to write for and submission recommendations are available for most. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With above forty years' experience, Emerald Group Publishing is a leading independent author of global analysis with effects in business, world, public plan and education. In total, Emerald green publishes above 275 periodicals and more than 130 book series, along with an extensive array of online products and services. Emerald is usually both COUNTERTOP 3 and TRANSFER compliant. The organization is known as a partner with the Committee upon Publication Ethics (COPE) and in addition works with Porticato and the LOCKSS initiative...