Essay about Relationship Advertising

Relationship Advertising

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Emerald Document: Relationship advertising - but why? Gould, B

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To cite this document: Gould, B, (1998), " Marriage marketing -- but why? ", The Antidote, Vol. 3 Iss: 5 pp. 22 -- 24 Permanent link to this document: Downloaded about: 14-10-2012 To repeat this document: [email protected] com This file has been downloaded 3946 occasions since 2006. *

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Jagadish D. Sheth, (2002), " The ongoing future of relationship marketing", Journal of Services Promoting, Vol. of sixteen Iss: several pp. 590 - 592 Tony a2z Ward, Tracey S. Dagger, (2007), " The difficulty of romance marketing for service customers", Journal of Services Advertising, Vol. twenty one Iss: four pp. 281 - 290 Tracy G. Harwood, Tony Garry, (2006), " Relationship marketing: why bother? ", Guide of Organization Strategy, Vol. 7 Iss: 1 pp. 107 -- 111

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