Emerald Document: Relationship advertising - but why? Gould, B
To cite this document: Gould, B, (1998), " Marriage marketing -- but why? ", The Antidote, Vol. 3 Iss: 5 pp. 22 -- 24 Permanent link to this document: http://dx.doi.org/10.1108/EUM0000000006568 Downloaded about: 14-10-2012 To repeat this document: [email protected] com This file has been downloaded 3946 occasions since 2006. *
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Jagadish D. Sheth, (2002), " The ongoing future of relationship marketing", Journal of Services Promoting, Vol. of sixteen Iss: several pp. 590 - 592 http://dx.doi.org/10.1108/08876040210447324 Tony a2z Ward, Tracey S. Dagger, (2007), " The difficulty of romance marketing for service customers", Journal of Services Advertising, Vol. twenty one Iss: four pp. 281 - 290 http://dx.doi.org/10.1108/08876040710758586 Tracy G. Harwood, Tony Garry, (2006), " Relationship marketing: why bother? ", Guide of Organization Strategy, Vol. 7 Iss: 1 pp. 107 -- 111 http://dx.doi.org/10.1108/10775730610618701
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