SILVANA CHOCOLATE LIMITED
MINUTES OF A MEETING OF THE SILVANA SWEETS LTD PLUS THE GOGETEM ADVERTISING AND MARKETING AGENCY HELD IN THE BOARDROOM AT SILVANA CHOCOLATES LTD ON THURSDAY NIGHT 17TH IN 11: 00
Mrs. Silvana ChocolateMr. Nevermind Tesco
Mr. Caillou ChocolateMr. Häagen Daasz
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It was arranged by both equally, the owners of the chocolates factory plus the Gogetem Advertising Agency to determine Silvana Sweets as a high-class brand within the English marketplace mainly targeted at a wealthy focus on group in the age of 40 to 70 positioned twenty percent above the selling price. Moreover a perception of the system is to be made that describes it since truffles intended for special occasions. Mister. Chocolate advised promoting the brand's Swiss origin in order to associate it with high quality manufacturing as the main element with the product graphic.
6)IDEAS INTENDED FOR IMPROVED PACKAGING
It was mentioned how the packaging could be improved to echo the persona of Silvana Chocolates. They agreed on Mister. Häagen Daasz's proposal to work with large polish seal while the products important symbol quite possibly with a mention of the the products beginning. A white colored, antiqued package is fortifying the unique image of the rand name. The idea of Mr. Tesco to list the ingredients as a claim for quality on the top of the was terminated after a lot of discussion.
7) FUTURE ADVERTISING SUGGESTIONS
six. 1) SALES CHANNELS
To be able to distribute the item several sales channels had to be used which in turn would underline the exclusivity of the brand among these high quality hotels and awarded restaurants and cafés. Mrs. Chocolate recommended that for a larger market penetration also superior supermarket Waitrose might fall under consideration. Moreover Mr. Delicious chocolate put forward that in the future Silvana Cafés and Restaurants could possibly be erected in the event financial conditions allow.
7. 2) ADVERTISEMENTS
In order to showcase the product under the line advertising...