Smu Master of business administation
MBA- Session 2
Project - Markings 60 (6X10=60)
MB0046 – Marketing Managing - 4 Credits
Subject Code - MB0046
*** Please complete all the details in complete in support of in CAPITAL letters
GUIDANCE FOR TASK SUBMISSION
1 ) Completed projects must be tapped out and set up neatly and soft copies should be published on or before the times mentioned above. (30 November, 2012) 2 . Ensure that you answer all questions according to the represents allocated. a few. Content which has been directly replicated from the Internet or perhaps the Book will NOT be accepted. some. Please look at all the tasks individually and independently. Tasks that have been duplicated and shared among learners will be quickly rejected and disqualified. your five. Please add correct projects to correct subjects. Incase of any problems the student will probably be marked missing for the precise subject 6th. Late submissions will NOT be approved.
7. Comply with assignment structure and complete all the details for each assignment individually. almost 8. Roll no/Registration Number identified mentioned somewhere else except the place provided, the assignments will be rejected. being unfaithful. Incase pupils extra details like contact number, Name found listed everywhere on this document, the tasks will be declined.
Notice: Each problem carries twelve Marks. Response all the questions.
(Please type the answers in the same sheet one particular after an additional and publish the very soft copy upon EduNxt pertaining to evaluation)
Queen. 1 Marketing involves satisfaction of consumer needs'. Elucidate the assertion.
Queen. 2 Conduct a SWOT analysis for almost any one car brand of your selection. How will this analysis assist in planning marketing plans for the brand name?
Q. three or more Explain in brief the process associated with personal advertising.
Q. 5 Describe the stages of business buying process.
Q. 5 Exactly why is rural industry important? What should online marketers keep in mind the moment catering to the market?
Q. 6 Make clear the core concepts of marketing. Define support and make clear its significance in females
Q. 2 ans http://www.mbaskool.com/brandguide/automobiles/1307-nissan-motors.html Q. 1Marketing involves pleasure of client needs'. Elucidate the assertion.
Queen. 2 Conduct a SWOT analysis for any one vehicle brand of your choice. How will this kind of analysis help out with planning marketing strategies for the rand name?
SWOT Examination For Machine Motors
Machine Motors Father or mother company
Machine Motor Business
CategorySedans, Hatchbacks, SUV's
Tagline/ SloganShift; Shift expectations; You can using a Nissan; Just wait you drive that. USPNissan is among the top 3 manufacturers in Japan
STP SegmentComplete automobile portion including terme conseille, sedans & SUV's Goal GroupYoung business owners from the upper-middle income group PositioningCar which give you a unforgettable experience
Item Portfolio Brands1. Nissan 370Z
2 . Machine Teana
3. Nissan Micra
4. Nissan X Trek
SWOT Analysis Strength1. One of the most popular automobile manufacturers having a high global reach 2 . Has over 1 . 5 mil employees globally
3. Creation output ability can production around 5 million products 4. Machine is a leader in the electrical car segment having its global presence your five. Nissan provides manufacturing spots in The japanese India, Brazil, Spain, Asia, USA, Malaysia and other countries 6. Nissan is actively present in motorsports events kept globally Weakness1. No stronghold yet in emerging markets like India as compared to others Opportunity1. Expanding hybrid autos and gas efficient autos for the future installment payments on your Tapping appearing markets across the globe and building a global manufacturer 3. Fast growing...