A Proposal upon
Marketing Strategies of Smart Phones:
A Case Study of Nokia Mobile phones
Submitted By simply:
MBA seventh Trimester
Prof. Doctor Prem Raj Pant
September 25, 2012
1 ) 1 Qualifications
Nokia has come a long way to evolve via a newspaper mill founded in 1865 to a world-renowned mobile phone producer and probably the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila while the new CEO and concentrated its concentrate on telecommunications. Through the 1990's Nokia was termed as a relentless innovator and a pioneer that made the world's first satellite phone among various other groundbreaking breakthrough. In 1998 Nokia became the world's greatest mobile phone company with a proceeds of 23 billion us dollars. Nokia started its procedure through Neoteric Nepal, a part of Golcha Organization and Paramount Electronic devices, a subsidiary of Vishal Group. According to Grant McBeath, managing director, Nokia Thailand and emerging Asia, the mobile phone membership in Nepal is growing faster, creating options for handset makers to introduce new mobile phones and services below. " Nepali consumers are catching up with the global trend extremely fast. In fact , Nepal has surfaced as a 3-G market seeing that some time today. This has offered immense room for smart phone sellers in Nepal to grow, вЂќ said McBeath. Nokia is a largest mobile phone seller in Nepal, together with the brand holding a strong command word in entries level and medium-range cell phones. In addition to using mobile phones as a device to speak through voice and textual content, Nepali people are also employing their cell phones since an interesting device and stay connected through Wi-Fi and 3G, increasing the prospect for the firms to expand. The cost factor has additionally made product sales of handset brisk. With global brands competing along with Of india and Chinese language players, the purchase price has come straight down significantly in last few years. Five years ago, if a customer desired to buy a good phone, he had to manage a hefty amount even to acquire a normal cell phone. Now, smart phones with various systems are available at about Rs 12, 000. In September 2010, the Canadian Stephen Elop was equiped as the newest CEO of Nokia. He was hired to modify the course of Nokia and to stop the declining tendency in Nokia's global business especially in the smart phone segment. The first key decision was going to start extensive cooperation with Microsoft in February 2011.
The title in the thesis is definitely " Marketing plans of Iphones: A Case Analyze of Nokia MobilesвЂќ and the objective is always to analyze the dimensions of Nokia's smartphone marketing the fact that customers tend not to agree upon or simply are not aware of about and improve all of them from your own brand managing point of view. By narrowing the gap among Nokia's aspired brand image and the manufacturer perception in the consumers, Nokia should be able to restore its outstanding global business also in the smart phone part. 1 . 2 Research Issue
The purpose of this kind of thesis is always to find out if the Nokia brand can and should be revitalized and if the present marketing strategies to get Nokia's iphones in Nepal can be improved from the company building perspective. 1 . several Research Goals
The thesis has three distinct analysis objectives.
вЂўFirst of all I will try to find out what is the aspired company identity and brand graphic Nokia is trying to convey having its smart phone advertising. To achieve this I will conduct selection interviews with people who are responsible pertaining to Nokia's brand management and marketing. вЂўThe second research objective of my thesis is to uncover what is the customers' brand understanding of Nokia at the moment. To resolve this question I will perform a comprehensive smart phone brand perception survey to get data coming from Kathmandu valley. вЂўThe previous research aim of the thesis is bettering Nokia's current marketing strategies because of its smart phones via a branding perspective in...
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