THE DAYS 100
ASOS: The product lifecycle and online fashion Answer sheet Questions 1 . How much does ASOS symbolize? As seen on display screen. 2 . Exactly what does ASOS offer? Own packaging and branded and fashion goods. three or more. How many packages do ASOS mail out to its customers each week? 70000 packages are sent out each week to its on the web customers. 4. Using the case study, explain how the Product life pattern works. The item lifecycle includes a number of periods, research and development, launch, growth; maturity and decline. With ASOS being an intercontinental company, which means that its products can be sold continuously all year round and there is different seasons worldwide. E. g. in britain it is winter, whereas in Australia it would be summertime. Hence goods lifecycle will probably be extended because of the all round providing opportunities for every its products. As well as it is a warehouse based business, space is not an issue, unlike high street shops and so can make stock available to every customers all year long e. g. UGG boots that are considered a winter item but are right now worn month in month out. Introduction level from the catwalk, ASOS choose the new item which is then promoted seriously on the website and its clients through their emails. Progress ASOS makes sure that it has enough stock in order to meet demand as not to fail its clients the advertising is done through newspapers and magazines which in turn creates require on the ASOS website to get the products. Maturity ASOS will remind the shoppers that the share is on-line through its emails and which will generally prompt replicate orders. Saturation at this point product sales are steadily falling and ASOS look at removing that range of products through selling price cuts and bargain containers. Decline the item has been substituted by new releases, however right now there may be a few sales elsewhere in the world where period lags in fashion are apparent. 5. How do ASOS utilize the product life cycle to their advantage? It could maximise their sales month in month out and...